Methodology

Great ideas, well executed!

Our mission is to make your job easier.

We use rich, saturated color that attracts attention and communicates emotions to tell poignant stories to the consumer.

We make the image perfect in its conception as well as the execution, because it's much easier and cost-effective to capture the perfect image, and fine-tune it, than to work for days on a bad idea that won't drive business for either of us.

You and my team will start with a concept, a big idea that might apply to one or a hundred images. Most of the photographs you see on our site were created through lots of thought, refinement, and in some cases, days of post-production to enhance the idea. On the other hand, serendipitously, some of the images came quickly, and we welcome that too!

We shoot RAW digital images because they let me capture tons more color information than film or 8-bit digital color ever could. We process and deliver them to you on the web, and we turn around dailies in hours, so you can view them the next morning. Once finals are selected, we fine-tune the images and deliver them to you online--ready for printing or display on the web.

Photography has become a complex maze of tools, color theory, management, workflows, standards and execution. Alex learned years ago to deliver color that meets or exceeds the current standards for US Premedia.

But to do great work, we need more than just a layout; we need your thoughts, budgets, media, and facts about the client for whom we're working. Some shots take a few hours to plan, execute and post, others take weeks. But they all need to cross cultures and geographic borders to tell compelling stories that grab emotions and connect with consumers. That IS the ART!

Thanks,
Alex B.